Projects

Hot Seat
Concepted and launched a recurring video series designed to challenge traditional industry narratives and showcase the personalities behind the work.

Employee Engagement Platform
Developed and launched an internal platform designed to empower employees to grow their personal presence online while strengthening the firm’s collective brand.

Award Strategy Optimization
Redefined the firm's awards strategy to focus on increasing return on investment by prioritizing high-probability wins over high-volume submissions.

Maeve Rooftop Experience
Planned and executed a client-facing networking event in Raleigh, hosted on the rooftop terrace of Maeve—an EDSA-designed property.

'We Design Experiences' Social Campaign
A month-long integrated social media campaign developed to celebrate Landscape Architecture through storytelling.

Join the Creative Revolution
A bold recruitment campaign designed to attract students and emerging designers by rethinking how a global design firm shows up to a younger audience.